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BoyleSports Wins Horse Racing Operator of the Year at EGR Awards 2026

With over 40 years in the industry, BOYLE Sports has a long-established horse racing heritage. The brand name has long been in the sport but has actually made numerous improvements this year to stay ahead of the chasing pack.
The Revamped Race Card was introduced, making BOYLE Sports the only operator to offer three unique race cards customized to all types of racing consumers, making the sport available and enjoyable for everyone.
"The brand's Cheltenham campaign - 'Destination Cheltenham' - was its biggest yet, showcasing industry-leading offers, multi-channel social content - including The PROfessionals and Fan Forecast series - and strong media presence, consisting of a partnership with Sky Sports Racing. YouTube shows reached 197,000+ views, Meta short-form material accumulated over 4 million views and editorial coverage generated 2.5 million impressions.
The bookmaker has continued to reinforce its UK and Irish racing partnerships, including extending its long-standing collaboration of the Irish Grand National and becoming a Principal Partner at Newbury Racecourse with title sponsorship of the Lockinge Stakes. These offers showcase BOYLE Sports' commitment to supporting racing at every level.
The brand continues to lead the marketplace with innovative consumer offerings including refund races, enhanced accas, lengthen the chances and cost boosts on every UK and Irish race.
Commenting after winning the award, Troy Cox, Chief Commercial Officer at BOYLE Sports, said: "We're incredibly proud to be identified by EGR for our ongoing dedication to horse racing. This award reflects the hard work of our teams throughout the UK and Ireland, our focus on product development, and our dedication to supporting the sport. With the Revamped Race Card, Destination Cheltenham campaign and our market-leading offers, we continue to raise the bar for horse racing fans."
The win is available in a landmark year for BOYLE Sports, which continues to expand its UK and Ireland footprint as part of a ₤ 100m investment programme and enhance its position as one of the leading independent betting brands in the market.